Erroz x Reclaim: Intelligent Purchase and Smart Buyback

The Collaboration

During Mercedes-Benz Fashion Week Madrid 2025, Erroz by Pablo Erroz partnered with Reclaim to pilot an intelligent purchase and smart buyback model.

With the collection, The Hotel, Erroz continues to challenge traditional seasonality by proposing a transversal and durable wardrobe.

For brands like Erroz, that prioritize a 'buy less, but better' philosophy and stands behind regenerative and artisanal practices, smart buyback serves as a new business model, generating new revenue stream and data feedback loops.

By internalizing the resale journey, the brand creates a secondary supply of high quality inventory, reducing the need for additional raw materials and production.

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“Circular thinking starts when you design with longevity in mind. When you support a product beyond the moment of sale, you move closer to a more responsible and profitable model.”

Pablo Erroz, Founder and Creative Director

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How it Works: The Agentic Infrastructure

Reclaim provides the underlying engine that connects Erroz garments to a continuous value loop, transforming the traditional model. Circularity is integrated from the moment of purchase through the brand’s digital channels, maximizing product design, customer engagement, and long-term value.

Agentic re-commerce, built in at point-of-sale, maximizes the product lifecycle and optimizes value chain recovery through Smart Buyback.  Returns are rewarded with Errozbrand credit, securing the next sale and boosting customer loyalty.

The built-in integration with verified Digital Product Passports doubles a product's lifetime value. By managing resale and aftercare services, a single item can generate as much revenue in its second life as it did at the initial point of sale (Bain & Company, 2025).

Reclaim Intelligence layer captures product durability and usage data. This provides Erroz with the performance metrics needed to drive ecodesign and resource efficiency reducing its environmental impact.

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Market Validations for Recommerce

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Enabling durability and data driven decision for Erroz

• Instant activation: Smart buyback is triggered at the point of sale.
• Elevated ownership experience: Circular services reinforce long-term relationships with clients, positioning products as lasting assets rather than one-time purchases.
• Traceability as currency: Digital product passports (DPPs) are the foundation of a high-integrity secondary market.
• Scale through reuse: A brand’s revenue is no longer limited by producing more, but by the life-extension and movement of its existing assets.

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Pablo Erroz, Founder and Creative Director

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Industry signal: Media & validation

The pilot was covered by Spanish national and regional media as a benchmark for circular fashion in action, positioning Erroz as a leader in post-purchase innovation.

• OK Diario: Pablo Erroz transforms Madrid into a circular hotel
• UEP Mallorca: The shift toward seasonless, traceable fashion
• La Siesta Magazine: Connecting creativity and circular commerce at MBFW

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“Circularity only works when it is connected to data, how products are bought and how customers behave. With Erroz, we are activating product connectivity to maximize lifetime value.”
Melissa McDermott, Reclaim Founder & CEO